Traffic – Resources Report

Resource #1

Look for examples of professional keyword research campaigns online

How did they layout the data?

What data did they use?

Identify other keyword research tools online to see what they offer

Look for competent freelancers on Fiverr, Warrior Forum, Upwork etc that can perform professional keyword research

Look for tools to assess keyword SEO competition

Look for freelancers that can assess keyword SEO competition

Look for freelancers that specialize in long tail keyword research

Goal: Your keyword research needs to be of the highest quality to obtain maximum Google traffic. Use experts to do this for you if you are in any doubt.

Resource #2

Learn more about how Google ranks webpages in the search results

Look online for good examples of on page optimization

Research good sources of high authority backlinks

Find good freelancers that can provide high quality backlinks

Investigate SEO tools that can provide backlinks

Goal: It is essential that you have a good understanding of how Google ranks web pages in its search results. Focus on optimizing your content so that Google will give it a high authority score. Build high quality backlinks to your pages consistently.

Resource #3

Look for examples of YouTube videos that appear on the first page of Google search results

How are they optimized?

What kind of videos are they?

Are they live videos?

Look for examples of Facebook Pages that appear on page one of the Google search results

How are they optimized?

Look for examples of Medium.com pages that appear on the first page of the Google search results

How is this content optimized?

Goal: You need to use high authority websites so that you can rank your content on the first page of Google for specific keywords.

Resource #4

Research ways of increasing targeted traffic to your website

Look for the kinds of stories that are appearing in Google Discover

Assess whether these could be related to your niche

Find high quality images that you can use in your posts that will attract clicks in Google Discover

Goal: Google Discover is an untapped resource that can provide a lot of Google traffic. You need to know how it works, the type of content and images that are popular and how posts are optimized for it.

Resource #5

Look for examples of effective Google Ads campaigns

Watch videos that explain how to set up Google Ad campaigns correctly.

Look for examples of landing pages that Google has approved for the use with Google Ads.

Goal: Google Ads are useful for testing landing pages and offers. You need to know how to create a successful campaign in terms of keyword groupings and ad styles.

Traffic – Cheat Sheet

Make Your Business Flourish

Why Google Traffic

Google is the most trusted website
People trust the Google search results
Google traffic is highly targeted
Organic Google traffic is free
Users trust the organic results more
You will have a competitive edge

Keyword Research

Step #1: You must perform keyword research to get Google traffic
Step #2: You need to know what keywords are used in your niche
Step #3: Use your keyword list to optimize your content
Step #4: Use the free Google Keyword Planner
Step #5: Brainstorm keyword ideas
Step #6: Assess the keyword competition
Step #7: Look for good long tail keywords

Fundamentals of SEO

Google is a sophisticated machine
It cannot think like humans
You need to help it to understand your content
Google assigns an authority score to all domains and pages
Keyword optimization is essential

On Page optimization Rules

Step #1: Keyword in the URL
Step #2: Keyword in page title
Step #3: Keyword in the meta description
Step #4: Use H tags with keywords
Step #5: Use image alt tags with keywords
Step #6: Aim for 2-3% keyword density
Step #7: Use keyword placement – start, middle and end
Step #8: Use bold, italic, underline to enhance keywords
Step #9: Add a relevant outbound link
Step #10: Ensure your pages load fast
Step #11: Use SSL certificates with your sites
Step #12: Ensure that your website is mobile friendly

Off Page Optimization

Step #1: Backlinks are links from external websites
Step #2: Google sees these as a vote for your website
Step #3: Don’t use reciprocal backlinks
Step #4: Use anchor text with your keywords
Step #5: Use bare links
Step #6: Get a mixture of do follow and no follow links
Step #7: It will take time to rank
Step #8: Be consistent with link building
Step #9: Be gentle with new websites
Step #10: Take the Google Dance into consideration
Step #11: Get relevant backlinks
Step #12: Contextual links are the best
Step #13: Get high authority links
Step #14: Identify good backlink sources

Leverage High Authority Websites

Step #1: Create videos and upload them to YouTube
Step #2: Live videos usually get first page Google rankings
Step #3: Create a keyword rich Facebook Page
Step #4: Add content to Medium.com
Step #5: Add content to other high authority sites

Use Google Discover

Step #1: Little known feature
Step #2: Drive lots of Google traffic
Step #3: Mobile users like it
Step #4: Find out what subjects are popular
Step #5: Use appealing high quality images in your posts
Step #6: Optimize for Google Discover

The Power of Google Ads

Step #1: They have wide reach
Step #2: You control where you advertise
Step #3: Google users make purchases
Step #4: You are in control of your ad spend
Step #5: Use Google Ads for testing conversions
Step #6: Fastest Google traffic

Google Traffic Secrets Best Practices

Understand the value of Google traffic
Perform professional keyword research
Understand the fundamentals of SEO
Use “on page” optimization
Use “off page” optimization (backlinks)
Leverage high authority sites
Optimize for Google Discover
Use the power of Google Ads

Web Traffic Mindmap, Resources, Checklist

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