Create High Quality Content For Google Traffic

Google really likes high quality unique content. The reason for this is that it wants to provide its users with the best possible information in their search results. It will always have this aim so you will never go wrong with creating high quality content.

What is High Quality Content?

High quality content is not just about the number of words that you write. In fact, some of the most popular content on the Internet only has a few hundred words. It is about what it does for the reader.

Does the content answer a burning question? Is the content useful for many people? Does the content show people how to achieve something? These are all things that make a piece of content high quality.

If you want to see examples of high quality content then take a look at what is shared the most on social media. We are talking about useful articles and videos here rather than pictures of cute cats.

Key Elements of High Quality Content

You do not need to create a literary masterpiece – in fact we recommend that you do not try to achieve this. People use Google to find answers to their problems. They do not use it to find a literary masterpiece to read (well most users don’t anyway).

There are two questions in the mind of Google users when they see the search results:

Will this content provide the answers that I need?
Is it going to be easy to read?

If they get the feeling that the answer to either of these questions is “no” then they are going to go somewhere else. Moreover, they will normally have many other options so you need to ensure that your content meets these two criteria.

What Google users really don’t want is “long winded” content. They want to read something that gets straight to the point and doesn’t go all around the houses. High quality content never has a lot of filler in it to achieve a high word count. People place far too much emphasis on how many words that their content contains.

Make it easy to Understand

Unless you are creating content in a highly technical niche, you want to make it as easy as possible for your readers to understand the points you are making. Never assume that your readers know something about the subject. Break it up so that readers can skip to the section that they want.

Use short sentences and paragraphs with your content. Nobody wants to read something that looks like a mighty block of text no matter how good it is. The way that you package up your content is almost as important as the content itself.

A mistake that some content creators make is that they write in a way that makes readers feel inferior. This is definitely something that you want to avoid. Nobody wants to feel stupid when they consume content. They want to feel empowered and that they can do what you do.

Always add the human touch to your content. Admit that you made a lot of mistakes in the past and that you are still making them. Provide a back story that your readers can relate to such as “rags to riches”.

High quality content for traffic

You must be logged in to access this course