Link Building is an important off-page activity for SEO (search engine optimization).

Building relationships among coaches and aquatic programs comes via different strategies, such as: blogging, publishing newsletters, presenting insightful videos, creating websites, posting to social media, hosting great championship meet experiences and clinics.

Links are a measurable outcome of these activities, in simple terms.

Link building, for webmasters, is the process of getting clickable links back to the ISCA website via other websites. 

The number of backlinks are counted by Google, and the authority and popularity of those sites aid in the search engine algorithms.

Getting backlinks can contribute, in long-term ways, to ISCA's performance. Awareness, influence, authority in society, sports, swimming and health helps all coaches and the profession's growth.