Publishing great content on your website is important, but your site needs to have strong authority for a ranking in the search results. 

There are a number of different factors that add up to the search authority of your website. 

1. The most important are backlinks. 

Measuring authority boils down to the volume and quality of the backlinks you have to your website. 

To truly measure your website to analyze your backlink profile. Your backlink profile is a list of all the sites currently linking back to your website.

Your backlink profile shows you the number of inbound links to your website, the number of unique domains that link to your website, and the quality of those links.

Analyzing your backlink profile isn't something you can do manually, but their are free and paid tools to help.

• Moz
• ahrefs
• Majestic
• Semrush